What Is Equity Release takes your privacy seriously
By using whatisequityrelease.com, you agree to the collection and use of your personal information as described in this policy. Having said that, we care deeply about protecting your privacy and we only use the data we collect in aggregate unless you’ve specifically allowed us to use it for contacting you or for running other features of the site.
Please send us any questions and / or comments you may have to help us improve.
We hate spam, and we will never spam you.
If you’ve entered your personal details asking us to find an independent equity release adviser for you, this information is passed on to Equity Advice LLP (a group of independent financial advisers) only to find the nearest independent equity release financial adviser, who will then contact you to ascertain your requirements and to explain which equity release scheme may be right for your particular circumstances. We will not share your information with anyone else.
We will only access your personal information when:
- You specifically request us to do so (e.g. when seeking an independent financial adviser)
- You specifically request us to do so (e.g. if you are having technical difficulties and ask for help).
- It is required by law.
- It is necessary to maintain our system.
We may sell, rent or share information about user habits in aggregate only. We will never do so in a manner that could even remotely be individually identifiable.
Cookies and Visitor Tracking
Amongst other services we use Google Analytics to monitor the usage of our site and to help improve your experience. These services often use first-party cookies to track visitor interactions. These cookies are used to store information such as what time the current visit occurred, whether the visitor has been to the site before, and which site referred the visitor to the web page. We use these cookies to provide you with a continuous experience, to record how our service is being used, and for security, audit, and quality improvement purposes, as well as for monitoring the health of our service.
Also, every computer and device connected to the Internet is assigned a unique number known as an Internet protocol (IP) address. Since these numbers are usually assigned in country-based blocks, an IP address can often be used to identify the country, state, and city from which a computer is connecting to the Internet. Google Analytics collects the IP address of website visitors in order to provide website owners a sense of where in the world their visitors come from. This method is known as IP geolocation. Google Analytics does not report the actual IP address information to us.
Personal information is information that personally identifies you, such as your name, email address or billing information, or other data which can be reasonably linked to such information. The Google Analytics Terms of Service, which all Google Analytics customers must adhere to, prohibits the tracking or collection of this information using Google Analytics or associating personal information with web analytics information and we adhere to these terms.
If you wish to opt out of being tracked by Google Analytics (on our site and others), we encourage you to look at the Google Analytics Browser Opt-Out Add-on which might serve your needs.
As is done with most web sites, our servers log each visit to each web page. A log entry can contain information typically found in the “header” of your web browser’s request such as the browser type you used, your Internet Protocol address, and the date and time of day. We may also log your cookie’s identification number and the URL of the last site you visited.
Again, this information is used to provide you with a continuous experience, to record how our service is being used, and for security, audit, and quality improvement purposes, as well as for monitoring the health of our service.
If you have any comments, please contact us.